Mark McCarty, owner and head brewer at Double M Brewery in Council, ID, found me on Upwork in the Fall of 2023 and hired me to create a full brand identity for his upcoming brewery. He was in the midst of building a gorgeous mountain home that would double as a taproom, and sent me the architectural renderings along with a few personal stories and anecdotes of the area, which I was unfamiliar with at the time. Everything I designed for Mark stemmed from those few stories. I did a logo, full style sheets, can label design, merchandise designs and even his website!
Each beer label features a personal story on the right side bar 
(click images to enlarge and read)
Website design featuring an integrated e-commerce store. 
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